The overt message is that oil has made life for Americans easier beacuse not only is it a a great source of energy but it is also used in many different ways. Competition is what makes it work for everyone.
The covert message is along the lines that oil and competition are part of being American, it is patriotic, because it is what makes America work. Also, it refers to the fact that people aren't happy under communism because it doesn't allow for the same things the American system does.
A few techniques it used to exemplify this is that all the people on Mars were sad at the beginning, they weren't showing emotion, until the guy came back from America with these new ideas. Also America is generalized because they say that all Americans have cars and drive.
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